Manchester City and Puma have once again pushed the boundaries of football fashion with the exhilarating launch of their 2023/24 third kit, representing the vibrant spirit and dynamism of the city of Manchester. The electrifying new kit made its exclusive debut in Tokyo, Japan, as part of City’s pre-season tour, cementing the global appeal of the club.
Breaking free from convention, City continues to redefine the game of football, not just in how it’s played and coached but also in how it is perceived. The 2023/24 third kit serves as a manifestation of City’s captivating style of play, exuding the pulsating ambiance that surrounds every match.
The design of the jersey features a striking electric spark pattern throughout, harmoniously blended with neon pink versions of the Club crest and partner logos. This visual representation captures the electrifying charge that radiates from every City game, creating a dynamic and engaging spectacle for fans.
Players themselves are thrilled with the new kit, as it promises to be an “eye-catcher” on the pitch. Jack Grealish, the midfield sensation, expressed his excitement about wearing the kit in the upcoming match against Bayern Munich in Tokyo. The Japanese capital has become the backdrop for the launch campaign, combining football with Japanese culture, giving it a unique and captivating touch.
PUMA’s Senior Head of Product Line Management Teamsport Apparel, Marco Mueller, emphasized how the third kit aims to mirror the electricity that Manchester City brings to the field each week. The shirt symbolizes the energy and exhilaration that football generates, capturing the essence of what Manchester City stands for both on and off the pitch.
Apart from its captivating design, the new third kit incorporates cutting-edge technology for optimal performance and comfort. Engineered with ULTRAWEAVE fabric, the kit offers a structured, 4-way stretch design that reduces weight and friction, allowing players to move freely and comfortably. The dryCELL technology integrated into the fabric ensures players stay sweat-free throughout the game.
Moreover, both the Authentic and Replica versions of the jersey are made from 100% recycled materials, highlighting the commitment of City and PUMA towards a sustainable future.
The new third kit is set to make its on-pitch debut on Wednesday, 26th July, at the Japan National Stadium in a highly-anticipated match against Bayern Munich. Football enthusiasts across the globe can look forward to witnessing the electrifying charm of Manchester City in action, beautifully represented by their striking new third kit.
