Erling Haaland, the sought-after football sensation, made headlines when he signed with Manchester City last summer, solidifying his position as one of the most bankable players in the world. The Norwegian prodigy secured a groundbreaking £20 million mega-sponsorship deal with Nike, the biggest boot deal in football history spanning over a decade. Nike’s statement hailed him as the “heir to No 9” and praised his record-breaking scoring that revolutionizes the future of the game.
Apart from Nike, Manchester City rewards Haaland handsomely, with reports suggesting a staggering £900,000-per-week salary, primarily driven by performance bonuses. His contract with the Premier League club extends until 2027, promising long-term financial security.
Samsung Norway recognized Haaland’s potential and made him the face of their phones in 2021. Although his current affiliation with the South Korean electronics giant remains unclear, the deal was reportedly worth £2 million, demonstrating his marketability beyond football.
Luxury Swiss watchmaker Breitling added Haaland to their list of ambassadors, joining A-listers like Brad Pitt and Charlize Theron. Haaland was paid around £1 million to represent the brand, showcasing his passion for the stylish watches.
Haaland’s investment in Hyperice, a company that provides sports recovery tools, has proven to be a wise move. With their prominent product, the NormaTec, aiding in post-match recovery, Haaland’s partnership with Hyperice transcends the traditional endorsement and has contributed to the company’s staggering £560 million valuation.
Another feather in Haaland’s endorsement cap is his partnership with Viaplay, a Norwegian streaming service. With Viaplay holding Premier League rights in Norway, Haaland’s move to Manchester City made perfect sense, leading to a captivating documentary titled “Haaland: The Big Decision” chronicling his journey.
Erling Haaland’s success both on and off the field is a testament to his unwavering talent and business acumen. As he continues to break records and dominate the football world, his fortune only grows, proving that he is not just a player but a brand in his own right.
