In a stunning turn of events that has Hollywood and Silicon Valley buzzing, actor Alec Baldwin has reportedly lost a $100 million endorsement deal after making explosive remarks aimed at tech billionaire Elon Musk. The fallout comes just days after Baldwin publicly referred to Musk as a “f*ing idiot”** during a heated conversation captured on video, in which he also declared, “I can’t live here anymore,” referring to the state of the country.
The video, which quickly went viral across social media, shows Baldwin speaking passionately at a private event in Los Angeles. Frustrated by what he described as the “tech bro takeover of everything,” the actor did not hold back:
“Elon Musk is a f*ing idiot. I don’t know how anyone still takes him seriously. This country is becoming unlivable with people like him in charge of the narrative.”**
The comments sparked immediate backlash, especially from Tesla and SpaceX supporters, prompting Baldwin’s PR team to go into damage control mode. However, it was too late.
According to industry insiders, a major luxury lifestyle brand—whose name has not been officially confirmed—pulled the plug on a nine-figure endorsement deal that Baldwin had been finalizing. The campaign was set to launch later this year, with Baldwin as the face of a global advertising effort spanning television, social media, and print.
A spokesperson for the brand issued a brief statement:
“We value respectful dialogue and believe in partnerships that reflect our core values. Given recent events, we have decided to end discussions with Mr. Baldwin.”
Reactions have been mixed. Supporters of Baldwin have praised him for speaking his mind and standing up to what they call “corporate tech dominance,” while critics argue that he crossed the line and jeopardized his career with an unnecessary outburst.
Elon Musk has not responded publicly to Baldwin’s remarks, though he did post a cryptic tweet shortly after the news broke:
“Sometimes the silence is the loudest response.”
With one of the biggest endorsement losses of his career and public opinion sharply divided, Alec Baldwin now faces the consequences of a moment that may define his future in Hollywood — for better or w
